bebe Coupon Codes bebe is the go to destination for chic, contemporary fashion. The brand evokes a mindset an attitude, not an age. Its a true original, always defining fashions next stride forward. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. Chairman and Founder Manny Mashouf opened the first bebe boutique in 1976 in San Francisco. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. Over 40 years later, bebe has established itself as one of the worlds top fashion retailers.