Kindred Bravely was founded when CEO Deeanne had difficulties finding a comfortable pair of pajamas to nurse her one-year-old child in. From there, she was able to develop a company that provided maternity and nursing clothing for women that are beautiful, comfortable, and functional. Additionally, the company strives to connect women who are raising young children, as they understand that it can be difficult and even frustrating, at times, to navigate raising a child and the challenges that come with it. Ultimately, the company aims to unite mothers around the world and let them collectively share experiences, tips, and tricks at handling the various challenges of motherhood every day.