ASOS is an online fashion and cosmetics retailer. Founded in London in 2000, it currently offers over 800 brands in addition to its own unique product lines. Although the site caters primarily to teens and young adults, there is plenty available for trendy grown-ups, too. The largest category is for women’s clothes, but there is also a large men’s clothes section, not to mention the accessories, shoes and Face + Body options. In addition to a new coat, designer sneakers and lingerie, customers can find steals like fine watches and Ray Ban sunglasses. ASOS emphasizes trending styles and recognizable designer brands.